Social media is an incredibly powerful marketing tool for artists. Not only does it give you another way to share your art with the world, but social media also allows you to connect with other artists, helps to build your brand and reputation, and gives you the opportunity to get your art in front of a massive audience of potential buyers or curators. Not sure how to market your artwork on social media? No problem \u2013 we have all the tips and tricks to help you learn how to promote yourself as an artist. By the end of this article, you\u2019ll have lots of actionable ideas to get your art noticed by a broader audience on social media.<\/p>\n\n\n\n
When used correctly, social media for artists can be a tremendous asset \u2013 especially for artists who aren\u2019t actively selling their work through galleries or independent art consultants. Social media can even help connect artists with people involved in those organizations. In short, being present on social media allows creatives to express themselves with more liberty, frequency, and intimacy and eventually promote their work and generate sales. <\/p>\n\n\n\n
Social media can also help artists: <\/p>\n\n\n\n
Without further ado, here are five tips for using social media to generate buzz about your work:<\/p>\n\n\n\n
On social media, people care as much about the who<\/em> as the what<\/em>. Though it may sound clich\u00e9, giving your audience an authentic look into your life is one of the best ways to connect with others online. Share your personality, creative thoughts and processes, what you\u2019re working on in the studio, and art pieces you have for sale. <\/p>\n\n\n\n There are quite a few social media sites out there, and there are no rules on how many platforms you should be active on. However, remember that not every social media platform will work well for you. Instead, try prioritizing your work to only a few social networks. Get to know the ones you like the most and read up on any potential strategies specific to that platform. Instagram, Facebook, Twitter, TikTok, YouTube, and Pinterest are all excellent tools for artists as they are all visual-based platforms. But when you\u2019re just starting on social media, it can be tricky to figure out precisely what to post. The key is to have your social media posts reflect your voice and style. For example, you can post shots of your in-progress work alongside images of finished projects, the view outside your studio window, tips about certain mediums, or even just snapshots of your day. Don\u2019t be afraid to share pictures of yourself next to your work. By sharing your artistic journey and a bit of your life, you\u2019ll build genuine connections with people. The devil (and the social media sharing) is in the details.<\/p>\n\n\n\n Each social media platform comes with its own standard of how often to post (more on that in a moment). Quality of posts and posting consistency are critical factors on all social media platforms across the board. If you post too infrequently, your audience may lose interest. However, if you\u2019re posting too often, your audience will dread seeing your posts overcrowding their feed. <\/p>\n\n\n\n Here\u2019s about how often you should be posting on each social media platform: <\/p>\n\n\n\n At a minimum, you should post to your Facebook Page three times per week, but ideally, you\u2019ll post once daily. Just be cautious of posting more than once per day; this can be considered spammy. <\/p>\n\n\n\n Adam Mosseri, Instagram’s CEO, says that the best practice is to post two posts in the feed per week and\u00a0two Stories per day.<\/p>\n\n\n\n LinkedIn is a professional networking site, ideal for sharing new or updated blog posts that you post on your portfolio website, industry news, job opportunities, etc. It\u2019s also great for connecting with fellow artists as well as galleries and museums.<\/p>\n\n\n\n Although technically a social network, Pinterest acts as more of a visual search engine. Think of it as the Google for visual content. \u201cPins,\u201d which are what posts are called on Pinterest, are meant to be attention-grabbing graphics or images that drive users back to a link, often a blog post or website landing page. For best success, aim to publish one to five posts per day on Pinterest. <\/p>\n\n\n\n This short-form video platform allows users to create and share 15-second videos on any topic. This platform is a fantastic way for visual artists to share works in progress, your artistic process, a walkthrough of your studio, stories about yourself, tutorials, and more. Posting a minimum of one time per day on TikTok is a great start, but you\u2019ll need to do more if you want to grow your presence on TikTok. The ideal amount of posts you should publish daily are between one and three times each day. However, the more frequently you publish engaging content, the better you\u2019ll do on TikTok. <\/p>\n\n\n\n The average lifetime of a tweet is between 15-25 minutes, and after that, your followers\u2019 feeds have received enough new posts that yours will be pushed to the bottom. Use Twitter to share your thoughts and photos of your artwork, follow topics (for example, \u201cstreet art\u201d), and engage with other artists, galleries, and potential clients. <\/p>\n\n\n\n Creating YouTube videos takes time and effort, so having quality content and a consistent posting schedule is vital. There are many helpful tools available that help you manage all of your social media profiles from one place, schedule posts, keep an eye on analytics, and more. SocialPilot<\/a> starts at $10\/month and is great for artists looking to keep a steady social media presence. Remember, as soon as you\u2019ve entered the world of social media, staying relevant means posting quality content consistently.<\/p>\n\n\n\n Creating new content for social media can be a struggle, even for people who create for a living! Our culture is incredibly visual, and trying to craft compelling and engaging content for social media can feel like learning a new language. Here are some ideas on what to post: <\/p>\n\n\n\n The most significant advantage of social media is the ability to communicate directly with your audience. Make sure to \u201clike\u201d and respond to any comments your posts receive and search for similar accounts to yours to comment on and like as well. Not only do the real people behind those accounts appreciate the gesture, but it\u2019ll also boost how many people see your account, giving you more chances to be found by art collectors. <\/p>\n\n\n\n Social media also allows you to listen and observe the social happenings in your community. Whether through comments, direct messages, retweets, story shares, or likes, use social media to see what your fans are talking about. Is there a new exciting exhibit or maybe a controversial piece making waves? Share your thoughts about it and spark conversation. <\/p>\n\n\n\n For some people, likes, follower counts, comments, and shares can become a source of validation, which isn\u2019t healthy or helpful. Instead of focusing on growing your following, focus on developing a stronger connection to the audience you already have. <\/p>\n\n\n\n The bottom line: Social media is a tool you can use to better your career and deepen your connection to the artistic community. By being personal, consistent, strategic, and focusing on genuine engagement, you\u2019re sure to create a buzz for yourself and your artwork.<\/p>\n\n\n\n At TheArtList, we\u2019re passionate about helping artists thrive in their careers. Subscribe to our Artist & Photographer Mailing List<\/a> so you won\u2019t miss any upcoming blog posts. You\u2019ll also receive our monthly newsletter showcasing our Artist of the Month contest winners and art calls delivered directly to your inbox!<\/p>\n\n\n\n Social media is an incredibly powerful marketing tool for artists. Not only does it give you another way to share your art with the world, but social media also allows you to connect with other artists, helps to build your brand and reputation, and gives you the opportunity to get your art in front of […]<\/p>\n","protected":false},"author":7,"featured_media":369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[37,39],"_links":{"self":[{"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/posts\/368"}],"collection":[{"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":5,"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/posts\/368\/revisions\/413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/media\/369"}],"wp:attachment":[{"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theartlist.com\/blog\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Have a Consistent Posting Schedule<\/strong><\/h2>\n\n\n\n
Facebook<\/strong><\/a>: 1 Post Per Day<\/strong><\/h3>\n\n\n\n
Instagram<\/strong><\/a>: 2 Posts Per <\/strong>Week, 2 Stories Per Day<\/h3>\n\n\n\n
LinkedIn<\/strong><\/a>: 1-3 Posts Per Week<\/strong><\/h3>\n\n\n\n
Pinterest<\/strong><\/a>: 1-5 Posts Per Day<\/strong> <\/h3>\n\n\n\n
TikTok<\/strong><\/a> 1-3 Posts Per Day<\/strong><\/h3>\n\n\n\n
Twitter<\/strong><\/a>: 3-5 Tweets Each day <\/strong><\/h3>\n\n\n\n
YouTube<\/strong><\/a>: 1 Video Per Month<\/strong> <\/h3>\n\n\n\n
3. Create Smart Content <\/strong><\/h3>\n\n\n\n
4. Talk to Your Audience & Followers <\/strong><\/h3>\n\n\n\n
5. Focus on Engagement, Not Your Follower Count <\/strong><\/h3>\n\n\n\n
And if you\u2019re an art gallery, museum, or organization looking to promote your art calls<\/a>, contests, exhibitions, or events, subscribe to our Submitter Mailing List<\/a>. You\u2019ll receive our monthly newsletter showcasing some remarkable up-and-coming talent, as well as the occasional discount on our promotional packages!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"