{"id":364,"date":"2022-05-30T12:27:10","date_gmt":"2022-05-30T16:27:10","guid":{"rendered":"https:\/\/www.theartlist.com\/blog\/?p=364"},"modified":"2022-05-30T12:27:10","modified_gmt":"2022-05-30T16:27:10","slug":"how-to-get-your-art-noticed-by-art-collectors-on-instagram","status":"publish","type":"post","link":"https:\/\/www.theartlist.com\/blog\/how-to-get-your-art-noticed-by-art-collectors-on-instagram\/","title":{"rendered":"How to Get Your Art Noticed By Art Collectors on Instagram"},"content":{"rendered":"\n

Instagram is the ideal social media platform for fine artists and photographers because it\u2019s optimized for images. Plus, with over 1.3 billion users<\/a> worldwide, Instagram is an excellent place to promote and sell your artwork to a massive audience. The challenge, of course, is to get your art in front of the right people. A well-designed Instagram strategy to engage art collectors should be a part of every artist\u2019s marketing plan. Without one, you may struggle to grow your following beyond family or friends. Or, you may gain many followers but fail to reach art collectors. The bottom line, to attract current and potential art collectors and buyers to your Instagram, you need a solid strategy to reach them. <\/p>\n\n\n\n

In this step-by-step guide, we\u2019ll fill you in on how to get your art noticed by art collectors on Instagram.<\/p>\n\n\n\n

Step 1. Create An Instagram Business Account Using Your Art Business Name<\/strong><\/h2>\n\n\n\n

You may already have a personal Instagram account, but you\u2019ll want to create a separate account for your art business. Signing up for an Instagram Business<\/a> account is free and has quite a few perks. First, maintaining different accounts will give you more control over your branding and public images. It\u2019ll also allow you to tap into all the features Instagram Business has to offer, including an upgraded biography section (with your contact information and more), the ability to schedule posts, access to analytics, advertising options, and the ability to set up an \u201cInstagram Shop,\u201d where users can purchase your art directly through the app or checkout via your website, and more. <\/p>\n\n\n\n

When setting up your Instagram Business account, choose a catchy username with your full professional name. It also doesn\u2019t hurt to have the word \u201cart\u201d or \u201cartist\u201d in your username so it shows up in a search preview. Take a look at @kllamasart<\/a> and @artistrachelgibson<\/a> for great examples.  <\/p>\n\n\n\n

Next, you\u2019ll need to fill out your profile with all your relevant information, including a link to your website, your contact information, and a short description of who you are and what you do (you\u2019ll have a 150 character limit). A good rule of thumb is to say a little about yourself and your art practice. For example, \u201cAn LA-based artist creating light installations with ocean plastic.\u201d Remember, using the word \u201cartist\u201d in your description will help people search for you.<\/p>\n\n\n\n

Step 2. Choose A Recognizable Profile Picture<\/strong><\/h2>\n\n\n\n

After you create your account, you\u2019ll need to choose a profile picture. Some artists use headshots, while others use original artwork or a logo. Keep in mind that using an image of yourself as your profile picture will help to make your account more personable and establish trust with potential art buyers. As you decide what image to use, remember that you\u2019ll want to use the same image across all of your social media business accounts; maintaining a consistent image is an essential aspect of growing your brand online. <\/p>\n\n\n\n

Instagram profile photos are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big. Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. <\/p>\n\n\n\n


Check out @\u200b\u200bboelterdesignco<\/a> for a stellar example of a well set-up account.<\/p>\n\n\n\n

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Step 3. Start Following Other Artists and Galleries<\/strong><\/h2>\n\n\n\n

Establishing a large following on Instagram will help you reach more people. But, to start gaining followers, you\u2019ll need to follow others. Start by following artists you admire, creatives in similar industries, art galleries, and more, to help build your following. Getting other artists and creatives to follow your page can help you attract users from outside of your industry; People frequently look at who their favorite Instagram accounts are following to find new accounts to follow.<\/p>\n\n\n\n

Step 4. Start Sharing Photos on Instagram<\/strong><\/h2>\n\n\n\n

This is an easy step, as most artists are visual geniuses and do not need any tips on displaying and showcasing their work. However, there are a few things to keep in mind as you curate your Instagram content: <\/p>\n\n\n\n